American E Cig Wholesale and Big Tobacco.ELECTRONIC cigarettes, battery-powered devices that convert a solution of nicotine and other chemicals into a vapor that can be inhaled, or “vaped,” have the potential to wean a vast number of smokers off cigarettes. No burned tobacco leaves, no cancer-causing tar: a public health revolution in waiting.

The problem is, not enough smokers are switching to e-cigarettes, despite their relative safety — and understandably so. Smokers are barraged with news about inaccurate labeling, shoddy counterfeits and poorly made e-cigarettes that emit toxins and cancer-causing chemicals in vapor. And to the frustration of smokers, public health experts and, yes, manufacturers, the Food and Drug Administration, which has not yet set up sensible regulations, is making the situation worse.

That's much longer than the warnings on traditional cigarette packs in the United States. Nicotine, the e-cigarette warning says, is "addictive and habit-forming, and it is very toxic by inhalation, in contact with the skin, or if swallowed." It is not intended for women who are pregnant or breast-feeding, or people ... who take medicine for depression or asthma. "Nicotine can increase your heart rate and blood pressure and cause dizziness, nausea and stomach pain," says MarkTen, a leading brand in the United States. The ingredients can be "poisonous."

Big tobacco companies have pushed for a range of controls on e-cigarettes. These include lengthy health warnings, reduced product ranges, restricted sales, and scientific testing requirements. Kershaw and others say such efforts risk squeezing small players. Too many rules would stifle innovation and reduce the range of products to "a very simple, utilitarian e-cigarette," said Fraser Cropper, CEO of Totally Wicked, an independent e-cigarette company based in the UK.

American E Cig Wholesale and Big Tobacco.Big tobacco companies say their goal in pushing for firm control is not to hurt smaller competitors. Regulation will benefit consumers and e-cigarette companies alike by ensuring safety and quality standards and boosting confidence, they say. Small companies should not be exempt from responsible behavior.E-cigarette startups are on fire this year.Big tobacco companies are ready to inhale these innovative private companies — and venture capitalists are coughing up big money of their own to get in on the industry themselves.

According to Andries Verleur, a former venture capitalist who now is the CEO and co-founder of VMR, the parent company of V2 e-cigarettes, “Innovation has driven so many industries. We’ve taken a product and continue to innovate and make it better and better from a risk-profile perspective.”NJoy, the leading startup, caught national attention last week with its “Friends Don’t Let Friends Smoke” commercial that aired during the Super Bowl.“When the first e-cigarette TV ad ran on the Super Bowl last Sunday, that was the day e-cigarettes officially went mainstream,” said Hamadeh.

CVS’ announcement last week that it will stop selling tobacco products will likely result in a domino effect, predicts NJoy CEO Craig Weiss. Other drug chains may soon follow suit, but Weiss believes these companies, which distribute e-cigarettes in-store, will continue to do so, even if they halt the selling of tobacco products.

American E Cig Wholesale and Big Tobacco.Walgreens released a carefully worded statement on the subject: “We have been evaluating this product category for some time. … We will continue to evaluate the choice of products our customers want, while also helping to educate them and providing smoking-cessation products and alternatives that help to reduce the demand for tobacco products.”

tags:American E Cig Wholesale,Big Tobacco